Explaining the role of technological infrastructure in the development of rural tourism

Today, technological infrastructure plays a pivotal role in the transformation and development of rural tourism. Technologies like high-speed internet, social media, smart devices, and mobile applications have created opportunities to promote and showcase rural tourist attractions. They also enable the effective improvement of tourism infrastructure and services. The purpose of this study is to explain the role of technological infrastructure in developing rural tourism and to evaluate its impact on attracting tourists, enhancing service quality, and promoting economic sustainability.

This research adopts a qualitative approach with an applied objective to explain the role of technological infrastructure in rural tourism development. The nature of this research is descriptive-analytical, and data was collected through a library-based method. The findings indicate that the use of technological infrastructure has increased the visibility of rural attractions, enhanced the level of services, and created new business opportunities. Additionally, digital technologies play a significant role in attracting domestic and foreign tourists and contribute to the sustainability of tourism development. In conclusion, the development of technological platforms should be included in forward-looking policies and plans to fully utilize the potential of rural tourism and pave the way for the sustainable development of this industry. This study emphasizes that investing in new technologies is key to the long-term growth and development of rural tourism.