Document Type : Original Article
Authors
1
Assistant professor, Department of Tourism Management, Faculty of Cultural Heritage, Handicrafts and Tourism, University of Mazandaran, Babolsar, Iran
2
Ph.D in Human Geography, Faculty of Geographical Sciences, Kharazmi University, Tehran, Iran
Abstract
This research endeavors to amalgamate sustainable tourism enterprises with the conservation of the authenticity of historical heritage within the village of Masuleh. Consequently, the study is characterized as applied with respect to its aims, embodies an objective-subjective epistemological framework, and utilizes a mixed-method methodology adopting a concurrent strategy. The population targeted by this research comprised experts—including specialized scholars and practitioners in rural development and tourism—who were selected through purposive sampling, culminating in a total of 30 participants. The research instruments utilized encompassed interviews and questionnaires. For the analysis of data, grounded theory alongside the DEMATEL model was employed. The examination of factors affecting the sustainability of tourism enterprises in the village of Masuleh indicates that their success is contingent upon the concurrent consideration of five interrelated pillars: cultural-historical, physical-architectural, managerial-conservation, socio-economic, and technological dimensions. These components operate as an integrated system, wherein the fortification of one aspect precipitates the enhancement of the others. Ultimately, this synergy engenders multidimensional outcomes across economic, socio-cultural, physical-architectural, and managerial-institutional spheres. Within this conceptual framework, comprehensive strategies have been formulated across four principal domains—management and planning, economic and livelihood, cultural and educational, and marketing and promotion. The synchronized execution of these strategies guarantees the sustainable advancement of tourism in this historically significant village.
Keywords
Subjects
The Journal of Spatial Planning and Geomatics