Investigating the relationship between tourism, reducing greenhouse gas emissions and urban management, case study Mashhad city

Document Type : Original Research

Author
Associate Professor in Geography and Urban Planning, Payam –e– Noor University, Tehran, Iran
Abstract
Given the pivotal role of tourism in the economic framework of localities, a conceptual paradigm is requisite to underpin a research agenda aimed at the co-implementation of tourism and net-zero policies. This investigation aspires to elucidate the intricate relationship between urban tourism and the planning of net-zero cities by concentrating on tourists and tourism operators as pivotal stakeholders in the decarburization initiatives of urban environments; a process that appears inherently paradoxical. Indeed, should this process be actualized, it is imperative to ascertain the prospective outcomes for touristic cities and fundamentally, how these two seemingly antithetical categories can be harmonized. Notwithstanding the significance of such a comparative analysis, a limited number of scholars have ventured into this domain. Consequently, the current research was executed in a descriptive and analytical manner to elucidate some of the obscured facets of this field. The requisite data was amassed utilizing survey and field methodologies. To facilitate data collection, a researcher-developed questionnaire was employed, grounded in the strategies for achieving zero-carbon cities and the regulatory frameworks governing the tourism demand sector, alongside the interaction of urban management with these advancements. Prior to the practical application of the questionnaire, it underwent a thorough evaluation concerning its validity and reliability. Based on the evaluations provided by experts in tourism, urban management, and policymaking, as well as a Cronbach's alpha coefficient of 0.80, the suitability of the questionnaire was affirmed. The data procured through this methodology were subjected to analysis utilizing SPSS software, employing correlation tests and multivariate regression analysis. The findings indicated that the efficacy of tourism development on carbon emission efficiency is primarily contingent upon direct effects. Conversely, the implementation of policies pertaining to carbon-neutral cities significantly impacts the volume of tourists and the duration of their stays. However, if these policies align with the preparedness of urban management to execute appropriate strategies in the demand sector (Acceptance, Accessibility, Adjustment, Aid, and ‘Attractiveness), it not only does not yield adverse effects on the influx and presence of tourists, but also serves to fortify the tourism sector.

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