Identification of urban tourism development challenges in Chaharmahal and Bakhtiari cities

Document Type : Original Research

Authors
A. fazeli 1
N. Marsousi 2
M. Saghaei 3
1 Payam Noor University, Tehran, Center
2 Payam Noor university of Tehran
3 Payam Noor university
Abstract
The purpose of the current research is to recognize the obstacles encountered in the advancement of urban tourism within the regions of Chaharmahal and Bakhtiari province. The ongoing investigation is grounded on a qualitative approach alongside content scrutiny. The demographic under scrutiny comprises professionals hailing from the academic and organizational sectors. A series of semi-structured, open-ended interviews were carried out with a total of 12 individuals. The gathered interviews underwent a thorough review and assessment in order to delineate open codes, revise and remove codes that were alike, and designate categories pertaining to tourism challenges. Based on the findings derived from the qualitative analysis of 12 interviews, a total of 135 primary codes were identified. Through the process of merging and consolidating similar codes, over 117 primary concepts were extracted. Consequently, these codes gave rise to 29 dimensions. The difficulties associated with the advancement of urban tourism encompass a range of challenges, including inadequate transportation and communication networks, reliance on non-specialized personnel, scarcity of human resources, ineffective advertising strategies, deficient tourism infrastructure, insufficient investment, absence of a strategic plan, inadequate needs assessment protocols, lack of engagement from diverse sectors, failure to leverage successful practices, inadequate allocation of essential funds, inappropriate approach towards the region, inadequate security measures, seasonality of tourism, lack of information resources, inadequate training opportunities, cultural deficits, limited hospitality ethos, oversight of tourist attractions, subpar management practices, dearth of innovative approaches, unsatisfactory services, limited knowledge and understanding of tourism principles, underutilization of emerging technologies, marginalized role of tour guides, deficient comprehensive tourism strategies, disregard for environmental concerns, absence of a distinct tourism identity, and scarcity of tourism-related events.

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The Journal of Spatial Planning and Geomatics
Volume 28, Issue 1
March 2024
Pages 77-98