Abbas Shahnavazi, Vahidreza Mirabi, Farideh Haghshenas Kashani, Kambiz Shahroodi,
Volume 26, Issue 3 (11-2022)
Abstract
In recent years, the lack of a standard framework and the lack of a proper planning for the location of chain stores have caused most of these commercial locations not to be located according to defined standards; instead of scientific and knowledge-based work, it is mostly arbitrary. On the other hand, in most cases, the method of replacing stores in decision-making institutions is done with traditional methods and without scientific justification, and it is rather experimental and subjective. As a result, difficult access for customers and low sales and profitability have been among its consequences. Therefore, today, one of the reasons of the failure of chain stores is the lack of proper location in this area.
This research is descriptive in terms of purpose and applied in terms of results. In this study, the factors affecting the optimal location of chain stores were graded using interpretive structural modeling.
The geographical territory of this research is Guilan province.
Considering the importance of recognizing the effective factors in the optimal location of chain stores, in this study, first, by reviewing the literature and research background, important factors were identified based on the use of experts in the field of marketing and urban geography; out of about 45 effective factors,17 main ones were identified. In the next step, using a new analytical methodology called “interpretive structural modeling,” the relationships between the dimensions and indicators of the process are determined and analyzed in an integrated manner. The results of interpretive structural modeling showed that the indicators of demographic characteristics of the region, economic factors of customers, and market attractiveness are in the sphere of influence. These indicators have high influential power with minimal dependency which broadens an understanding of the other indicators.
This study presents a model for determining the causal relationships among the variables affecting the location of chain stores. The results of this study help investors and decision-makers in urban geography to choose the most appropriate path for the development of chain stores.
Masoumeh Chanai, Ata Hassanpour, Shahriar Khaledi, طیبه Akbari Azirani,
Volume 26, Issue 4 (3-2023)
Abstract
Environmental and climatic factors have been found to play a fundamental role in the formation of ancient societies. The Godin III period or the New Bronze Age (1400-2600 BC) has actually been the most important Bronze Age stage in western Iran, which played a key role in the cultural structure and urban formation. The main goal of this research is to reveal the spatial distribution of the Godin III period in relation to climatic conditions and geography of Lorestan province’s Silakhor plain. The results of the spatial autocorrelation analysis indicate that the spatial distribution of Godin III followed a linear cluster pattern, with two climatic factors of precipitation and vegetation being the most important environmental elements. The frequently distributed ancient sites of the Godin III period have a spatial correlation of 0.75 with vegetation in Silakhor Plain showing that more than 75% of the investigated sites fall into the maximum rainfall category. The results dedicated that 90% of the investigated sites are located less than 1 km away from permanent rivers, especially the Silakhor River. Rainfall, vegetation, and surface water sources have created a linear cluster spatial distribution pattern for ancient sites of the Godin III period at the lowest elevation level. The results indicate that the lowest elevation provided the main platform for the Godin III period thus there was the absence of a major threat from the foreign enemy to the mind.
