شناسایی راهبردهای توسعه گردشگری روستایی منطقه درودزن: تلفیق مدل‌های برنامه‌ریزی راهبردی و شبکه عصبی مصنوعی

نویسندگان
مدینه خسروجردی 1
مهدی نوری پور 2
1 دانشگاه یاسوج
2 هیات علمی دانشگاه یاسوج
چکیده
گردشگری روستایی به‌عنوان فرآیندی در توسعه روستایی قلمداد می‌شود که با ایجاد فعالیت‌های مکمل کشاورزی می‌توانـد زمینه توسعه اقتصادی و زیست‌محیطی روستایی را در زمینه افزایش درآمد، اشتغال‌زایی و معیشت پایدار روستایی فراهم کند. این فرآیند می‌تواند بهبـود کیفیت زندگی و توزیع متعادل و مناسب خدمات و تسهیلات را در چارچوب توسـعه منطقـه‌ای و محلـی بـه همـراه داشته باشد. هدف پژوهش حاضر بررسی و تحلیل راهبردهای مطلوب توسعه گردشگری روستایی در منطقه درودزن شهرستان مرودشت است. روش تحقیق توصیفی– تحلیلی با ماهیت کاربردی– توسعه‌ای است. گردآوری داده‌ها به شیوه میدانی و به کمک پرسش‌نامه انجام شده است. با استفاده از مدل تحلیلی SWOT راهبردهای مناسب توسعه گردشگری روستایی ارائه شد. جهت اولویت‌بندی راهبردها از روش شبکه عصبی مصنوعی (ANN) استفاده شد. نتایج به‌دست آمده نشان می‌دهد که راهبردهای مطلوب برای توسعه گردشگری روستایی در منطقه درودزن براساس امتیازهای نرمال‌شده در مدل ANN، راهبردهای تهاجمی با امتیاز 2772/0 و پس از آن راهبردهای تدافعی با امتیاز 2589/0 است. براساس شبکه عصبی مصنوعی راهبرد «تلاش مسئولان رده بالای استانی در جهت ایجاد طرح و برنامه‌ای برای گسترش گردشگری روستایی و در راستای اشتغال‌زایی از طریق توسعه گردشگری» با امتیاز 0716/0 اولویت اول را در منطقه‌ مورد مطالعه به‌دست آورد.

کلیدواژه‌ها

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آمایش فضا و ژئوماتیک
دوره 21، شماره 1
فروردین 1396
صفحه 167-196