Volume 22, Issue 2 (2018)                   MJSP 2018, 22(2): 95-132 | Back to browse issues page

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Meshkini A, Behnammorshedi H, BARGHAMADI M. Analyzing and spatial classification of daily tourism route of Tehran province based on tourism services and facilities. MJSP. 2018; 22 (2) :95-132
URL: http://journals.modares.ac.ir/article-21-16188-en.html
1- Tarbiat Modares University
Abstract:   (363 Views)
Introduction
Tourism is one of the forces shaping today’s world. According to statistics, the largest global employment segment has been for tourism (10% of GDP). One out of every 11 jobs is a tourism related business and 29% of the services are related to this activity. In addition, according to the World Tourism Organization, the number of tourists will reach 1.8 billion by 2030. Indeed, due to its umbrella feature and socio-cultural empathy, tourism is an important tool in development of infrastructure, creating revenue for the host society and governments, and balancing regional development strategies. So development of this activity in Iran will provide good conditions for the development of it as a destination for international tourists. This is due to the existence of tourist attractions and, on the other hand, the satisfaction of them at a higher level than expected. Therefore, it can be said that providing optimal services for tourists is one of the main bases in Attraction and satisfaction of tourists.     For this purpose, the present study is conducted with the aim of analyzing and spatially leveling the tourism routes of Tehran province according to the tourism services and facilities. This study is trying to answer the question whether the spatial distribution of tourism services in the tourism areas of Tehran province is proportional to the pattern of distribution of tourist attractions of each rote, which is the interface between the tourist and the attractions? And In the case of absence of balance, problematic routes are identified and sought to eliminate or reduce them.
 
Research Methodology
     Based on the purpose of the research, this research is appliedand according to the method and nature, is descriptive-analytic. According to the research objectives, the effective measures in tourism services are initially adapted from Farjisabokbar et al. (2014). then, according to the criteria, spatial data of the region level has been collected. Using the Fuller Hierarchy Model, the relevant criteria are weighed and then, using the ORESTE model, the corresponding rote are ranked and finally, the map of the leveling of tourism route in the province has been drawn up. It is worth to mention, all the daily public tourist routes of the province (as defined by the Cultural Heritage Organization) in accordance with the main route of the province has been Matched and selected. Therefore, this research does not have a statistical sample and its statistical society is according to the daily routes of the province's tourism, all of the main routes of the province of Tehran lead to tourist attractions.
 Discussion
    The purpose of this study is to measure the daily tourism of Tehran province, which is the relationship between tourists and attractions based on services and facilities. Therefore, in the first stage, criteria and research indicators are obtained, which is the most important part of the research process. It should be noted that the number of services and facilities located near each tourist route are considered. For this reason, for each route, one kilometer radius of Buffer is considered and because of better access and the need of tourists to this type of service, the number of services in this area has been identified. Also for the number of towns and villages as well as tourist attractions, Bufferis considered at a radius of 5 km;because cities and villages have the least amount of services in practice. After data collection, a matrix is formed that specifies the values of each of the indicators.
The research results indicate that the tourist routes of the east and south-east of the province such as (Tehran-Khosrowabad, Pardis-Sarbandan-Firouzkooh-Saraza), (Tehran-Khosrowabad, Pardis-Sarbandan-Firouzkooh-Shahr Abad), (Tehran-Khosrowabad, Pardis-Mehrabad) are the origins of tourists entering and to the green areas of Damavand and Firoozkooh and from there to Tehran has the minimum required services for tourists. In addition, rote such as "Tehran-Rey-Varamin-Javadieh", which leads to the National Park of the Kavir considering the potential of these attractions in attracting tourists, has a minimum of facilities.
 Conclusion
     Tehran province has tourism attractions as well as infrastructure such as airport and strong transportation network, which has radially connected the whole country to the capital, ultimately, has somehow added to the importance of tourism in the city of Tehran. So that the vast majority of visitors and tourists on the international level are forced to visit and stay in Tehran. So, the routes providing access to these tourist attractions should have a minimum of quality services in their area. However, results indicate that most of the provinces have been deprived of this route. Routes of the northeast, east, and south east have longer distances which leads to boredom and fatigue of tourists. Hence, more attention should be paid to these routes to ensure the satisfaction of tourists. Therefore, after identifying this issue, a better management of tourists will be provided. by providing the right service, we must meet the most needs of this cortex and as well asthe routes with limitations in terms of services,and try to solve their problems.
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Received: 2018/02/18

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